Tagged: expression

Why street style? It may not be what you think.

I have just returned to street style photography after a two-year sabbatical. It feels amazing to be back. I am in love with the streets and the people all over again.

I am very different to the person who started this blog 7 years ago. I feel that I am much clearer on what I am about and why I love doing this blog. Some of this may be a bit controversial, but I need to share this anyway.

A spiritual teacher used to tell us many times over: Two people may appear to be doing exactly the same thing at first glance, but if you look deeper, the motivation and experience each person is having may be vastly different. I feel my experience is quite unique.

This time around I want to be very clear on my mission, for my own sake as well as the sake of my readers. This may come as a shock to some, but I am not a follower of fashion. I am a lover of style. As a consequence of this I would love to share what I am about and what I am not about.

What I am about:

  • Style, timeless style. A person can be wearing a R50 outfit from a charity shop and be the most stylish person on the street.
  • Inner beauty. Every person I meet on the street has an intrinsic beauty that shines through. You see it in their eyes and feel in in their presence.
  • Showcasing the incredible creativity and beauty of the people of Cape Town and South Africa.
  • Supporting local designers and brands.
  • Collaboration with local people and local brands. When we collaborate creatively we all shine and grow together. Let’s support each other.

What I am not about:

  • Brands, brands, brands. I won’t be mentioning on a day to day basis where any item of clothing was bought. To me it is about the individual and how they express themselves through how they present themselves to the world. The style is important, not where it is from. In case of collaboration, the chosen brands will be showcased and mentioned.
  • Supporting big, national or multi national companies who mass produce clothes in the east. The cost of this to human rights and the environment is too huge. This still means that you may see items from these companies on my blog, but they won’t be named.

Since the beginning of time humans have expressed themselves through clothing, tattoos and accessories. It was a local tribal thing. Beauty and expression was valued, but it was done in a conscious way. Done in a way that supports the people and the earth. This is my hope for the near future. May we return to conscious beauty.


Traditional Peruvian clothing photographed by Mario Testino.